Right, my frustration as a fictional writer emerges. Here's what's really going on.
901 million. This is the number of monthly active users Facebook enjoys as of April 2012, which by the way is the largest user base in existence. The same user base includes a comprehensive life story of all their 901 million users--a feat not even the FBI nor the KGB has accomplished. (The Time Person of the Year article mentioned that FBI director Robert Mueller met with Mark for the purposes of "ensuring" a relationship; go figure.) Brazil has also emerged as #2 after the US on user count, unseating India. More than any other country, Brazil is a victory for Facebook as it is (or used to be, depending on who says it) ruled by Orkut, a similar social media service owned by their arch-villain, Google.
Is 1 billion users achievable this year? I think so; pundits predict the breach sometime early Q4. But I think this is the better question to ask: Where does it go from there when Facebook reaches--as Lev Grossman describes--a species level event? (Hmm let's answer this one in another blog.)
526 million. These are users who log-in everyday (daily active users). I can't help being exceptionally amazed with this figure. People are helplessly hooked into the service! 3.2 billion comments/likes and 300 million photos daily. That is a lot of interaction, not counting what I'd like to call as excessive use of cameras. Sometimes it's annoying to hear about privacy issues when the fact remains that we, proud users, agree to be subject to Facebook's rules everyday. Every time we put our photo up there, we let Facebook know more about who we are. This is a choice we're all making everyday. All 901 million of us, apparently.
488 million. Perhaps the most admirable figure of them all. This is how many users access Facebook on their mobile device. Incredible. It goes without saying that Facebook is the most-downloaded mobile app in the world. Now why is this important? We know that mobility is the future of just about everything. Zuckerberg and Co. being part of that means the continued relevance of Facebook in the continuing massive expanse of smart devices.
They've also been busy in acquiring companies that would help them ensure a mobile foothold. Instagram's $1 billion price tag was a huge shock to the app community. It meant very clearly how important being in the mobile space mattered to Facebook. Surprising likewise to find that it had 13 employees, considering that around 60 photos are uploaded to the very popular service every second. About less than a week ago, Facebook picked up Glancee, a mobile 'friendly stalking' app. And only a few days ago, Facebook unleashed App Center to centralize their app offerings. The App Center will be integrated to mobile devices using the Facebook log-in, an official entry in the world off app stores that are currently ruled by the Apple App Store and Google Play. Exciting times.
Ahead of their upcoming IPO, the debate continues if a $100 billion market cap is too much for a company who's not making enough revenue/profit to deserve such a valuation. There can be no doubt, however, that Facebook's control over Internet and mobile air-time is nothing short of dominance. They also have the deepest insight about consumer behavior, arguably the most important chess piece of them all--and the one thing that naysayers don't understand very much.
One thing's for sure. Facebook is a force. And the power they wield--which increases by the day--is undeniable.
A huge payout is imminent. Many Facebook employees will be instant millionaires.
Facebook's recent purchases--Instagram and Glancee.
Facebook's new App Center service.